Search engines like Google use these directories to help determine how trustworthy a business is, seeing how consistent and accurate a business’s information is across these directories. These listings give your company an online presence that helps build trust and authority for your website. Directories are databases of companies think of websites like Google Business Profile, YellowPages, or a chamber of commerce. By putting in the effort and time to increase their presence online, the second company casts a much wider net to reach as many people as possible, and the more people they reach, the more potential customers they can get from their efforts.įor a local business, Google Business Profile is an essential directory listing that also establishes your prominence in google maps.
Their website is optimized, so people can find their site much easier on search engines, they have an active social media presence, and they are listed in many directories and third-party websites. Meanwhile, the second company invests in their digital properties.
Some people searching for the first company’s products or services may find them, but it is much harder for consumers to find that company either through Google or a directory such as Yelp or through social media. The first company has a small online presence, only consisting of their website, and that website is not optimized for search engines or performance. Let us break down why the second company has an advantage over the first one. Compare two different companies: one that only has a website (that is not optimized), and another that has a website that is optimized for search engines, several social media profiles, and is listed in dozens of online directories. Having online properties gives you more opportunities to reach a more significant number of potential customers. Having a digital presence comes with many advantages for your business, and the biggest one is a greater chance at capturing prospects.
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